000			01169nam a22001937a 4500
020			_a9788120335660 _cTZS 19,988.744
040			_aMUL _beng _eAACR
082			_a658.4012 DAV
100			_a David, Fred R.
245			_a Strategic management : _bconcepts and cases _c/ Fred R. David
250			_a12th ed.
260			_aNew Dehli : _bPHI Learning, _c©2009.
300			_a xxxi, 336, 326 p. : _b ill. (chiefly color), map ; _c29 cm
505			_a Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis
546			_aeng
650			_aStrategic planning
650			_aBusiness planning
942			_cBK
999			_c5406 _d5406