000 00451nam a22001697a 4500
020 _a8175543116
_cTZS 9,308.744
040 _aMUL
_beng
_eAACR
082 _a658.827 CHE
100 _aCherton, Peter
245 _aUnderstanding brands :
_bcreating success
_c/ Peter Cheverton
260 _aNew Delhi :
_bKogan page,
_cc2006.
300 _ax, 139 p. ;
_c23 cm.
440 _aThe Sunday Times
546 _aeng
650 _aBrand management
942 _cBK
999 _c5392
_d5392