| 000 | 00561nam a2200193 4500 | ||
|---|---|---|---|
| 020 |
_a9788120332591 _cTZs.11978.744 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 GOV | ||
| 100 | _aGovindarajan, M | ||
| 245 |
_aMarketing management : _bconcepts, cases, challenges and trends _c/ M. Govindarajan |
||
| 250 | _a2nd.ed | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India Private Limited _cc2007 |
||
| 300 |
_axx, 312 p. : _bill.; _c24 cm. |
||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aMarketing Management | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c5367 _d5367 |
||