| 000 | 00575nam a22001937a 4500 | ||
|---|---|---|---|
| 020 |
_a0749442131 _cTZS 13,180.244 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.827 GEL | ||
| 100 | _a Van Gelder, Sicco | ||
| 245 |
_a Global brand strategy : _bUnlocking brand potential across countries, cultures & markets _c/ Sicco Van Gelder |
||
| 260 |
_aNew Delhi : _bKogan Page, _cc2004 |
||
| 300 |
_axii, 260 p. : _biil. ; _c23 cm. |
||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aExport marketing | ||
| 650 | _aBranding | ||
| 650 | _aBrand name products | ||
| 942 | _cBK | ||
| 999 |
_c5297 _d5297 |
||