| 000 | 01005pam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a0471635278 _cTZS 99,855.82 |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8001 SHE |
| 100 | 1 | _aSheth, Jagdish N. | |
| 245 | 1 | 0 |
_aMarketing theory : _bevolution and evaluation / _cJagdish N. Sheth, David M. Gardner, Dennis E. Garrett. |
| 260 |
_aNew York : _bWiley, _cc1988. |
||
| 300 |
_axi, 231 p. ; _c24 cm. |
||
| 504 | _aBibliography: p. 203-231. | ||
| 520 | _aThis thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aGardner, David Morgan, _d1936- |
|
| 700 | 1 | _aGarrett, Dennis E. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley033/88010162.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix04/88010162.html | |
| 942 | _cBK | ||
| 999 |
_c5289 _d5289 |
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