000			01033cam a2200205 a 4500
020			_a1861974590 _cTZs.15410.875
040			_aMUL _beng _eAACR
082	0	4	_a658.4012 KOU
100	1		_aKourdi, Jeremy.
245	1	0	_aBusiness strategy : _ba guide to effective decision making / _cJeremy Kourdi.
260			_aLondon : _bProfile, _cc2003.
300			_av, 246 p. : _bill. ; _c23 cm.
500			_aAt head of title: The Economist.
504			_aIncludes bibliographical references (p. 229-232) and index.
505			_aPreliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references
546			_aeng
650		0	_aBusiness planning.
650		0	_aStrategic planning.
942			_cBK
999			_c5222 _d5222