000			01131nam a2200193 4500
020			_a9780743260879
040			_aMUL _beng _eAACR
082			_a658 POR
100			_aPorter, Michael E.
245			_aCompetitive advantage : _bcreating and sustaining superior performance _c/ Michael E. Porter
260			_aNew York : _bFree Press ; Collier Macmillan, _cc1985.
300			_axviii, 557 p. : _bill. ; _c25 cm.
520			_aIntroduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95
650			_aCompetition
650			_aCompetitive Behavior
650			_aIndustrial management
650			_aEconomic competition
942			_cBK
999			_c4221 _d4221