000			01367cam a22002057a 4500
020			_a0195678435 _cTZs.20887.41
040			_aMUL _beng _eAACR
082			_a659.1068 JET
100	1		_aJethwaney, Jaishri N.
245	1	0	_aAdvertising management / _cJaishri Jethwaney and Shruti Jain.
260			_aNew Delhi, New York : _bOxford University Press, _cc2006
300			_axii, 716 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
650		0	_aAdvertising
650		0	_aAdvertising _zIndia.
700	1		_aJain, Shruti.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0724/2006284078-d.html
942			_cBK
999			_c4202 _d4202