000 01279cam a2200217 a 4500
020 _a9780273716860 (pbk. : alk. paper)
040 _aDLC
082 0 0 _a650.072 SAU
100 1 _aSaunders, M. N. K.
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _a5th ed.
260 _aNew York :
_bPrentice Hall,
_cc2009.
300 _axxi, 614 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references (p. 561-572) and index.
505 0 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650 0 _aBusiness
650 0 _aBusiness
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
942 _cBK
999 _c3658
_d3658