000 00666cam a22002054a 4500
020 _a9781847874986
_cTZS 59307.52
040 _aMUL
_beng.
_eAACR
082 0 4 _a658.8 BLY
100 1 _aBlythe, Jim.
245 1 0 _aKey concepts in marketing /
_cJim Blythe.
246 3 8 _aMarketing
260 _aLos Angeles, Calif. ;
_aLondon :
_bSAGE,
_c2009.
300 _aix, 219 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
546 _aeng.
650 0 _aMarketing.
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1006/2008932105-d.html
856 4 1 _uhttp://www.loc.gov/catdir/enhancements/fy1006/2008932105-t.html
942 _cBK
999 _c10318
_d10318