000 00601cam a2200193 a 4500
020 _a0138519323 :
_cNA
040 _aMUL
_beng.
_eAACR
082 0 0 _a658.8 KOT
100 1 _aKotler, Philip.
245 1 0 _aStrategic marketing for nonprofit organizations /
_cPhilip Kotler, Alan R. Andreasen.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axi, 644 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
546 _aeng.
650 0 _aNonprofit organizations
700 1 _aAndreasen, Alan R.,
_d1934-
942 _cBK
999 _c10273
_d10273