000 00616nam a2200205 4500
020 _a9789814126212
_cTZS 10,970.80
040 _aMUL
_beng.
_eAACR
082 _a658.8 DAL
100 _aDalrymple Douglas J.
245 _aMarketing Management:
_btext and Cases
_c/ Douglas J. Dalrymple, Leonard J. Parsons
250 _a7th ed.
260 _aNew York :
_bJohn Wiley & Sons,
_c2002
300 _axii, 707 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
546 _aeng.
650 _aMarketing Management
650 _aMarketing Management Case studies
700 _aParsons Leonard J.
942 _cBK
999 _c10260
_d10260