000 | 00616nam a2200205 4500 | ||
---|---|---|---|
020 |
_a9789814126212 _cTZS 10,970.80 |
||
040 |
_aMUL _beng. _eAACR |
||
082 | _a658.8 DAL | ||
100 | _aDalrymple Douglas J. | ||
245 |
_aMarketing Management: _btext and Cases _c/ Douglas J. Dalrymple, Leonard J. Parsons |
||
250 | _a7th ed. | ||
260 |
_aNew York : _bJohn Wiley & Sons, _c2002 |
||
300 |
_axii, 707 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes index. | ||
546 | _aeng. | ||
650 | _aMarketing Management | ||
650 | _aMarketing Management Case studies | ||
700 | _aParsons Leonard J. | ||
942 | _cBK | ||
999 |
_c10260 _d10260 |