| 000 | 00633pam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a0133414396 | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 CUN |
| 100 | 1 | _aCundiff, Edward W. | |
| 245 | 1 | 0 |
_aFundamentals of modern marketing / _cEdward W. Cundiff, Richard R. Still and Norman A.P. Govoni. |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1985. |
||
| 300 |
_axi, 482 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aStill, Richard Ralph, _d1921- |
|
| 700 | 1 | _aGovoni, Norman A. P. | |
| 942 | _cBK | ||
| 999 |
_c10259 _d10259 |
||