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1.
The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing / Allson Williams and Roddy Mullin. by
Material type: Text Text
Publication details: London : Kogan page , c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658 .872 WIL, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

3.
Promotion management / John J. Burnett. by
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.82 BUR.

4.
Strategic advertising management / Larry Percy and Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.

5.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

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