Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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TextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 CHU (Browse shelf(Opens below))	1	Available		0058199

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Includes bibliographical references (p. 655-674) and indexes.

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