Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: New Delhi : Prentice Hall., c2008Edition: 3rd edDescription: 692 p.: ill.; 25cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.4012 KEL (Browse shelf(Opens below))	1	Available		0059687

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Includes index

eng

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