Communication research measures : a sourcebook / editors, Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.].

Contributor(s):

Material type: Text

TextSeries: The Guilford communication seriesPublication details: New York : Guilford Press, c1994.Description: xvi, 400 p. : ill. ; 24 cmISBN:

0898622913

Subject(s):

Communication

DDC classification:

302.2072 COM

Online resources:

Summary: An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	302.2072 COM (Browse shelf(Opens below))	1	Available		0058534

Total holds: 0

Includes bibliographical references and index.

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]

eng

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