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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 7th ed.
Material type: Text Text
Publication details: India : Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 6th ed.
Material type: Text Text
Publication details: India : Irwin, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

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