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Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Publications, c2008.Edition: 1st edDescription: 3 v. : ill. ; 25 cmISBN:
  • 1847870007 (cased)
Subject(s): DDC classification:
  • 658.8001 MAR
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 320.6 HIL (Browse shelf(Opens below)) 1 Available 0067550
Book Mzumbe University Main Campus Library 658.8001 MAR (Browse shelf(Opens below)) 1 Available 0067549
Book Mzumbe University Main Campus Library 658.8001 MAR (Browse shelf(Opens below)) 2 Available 0067548
Total holds: 0

Includes references

v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.

eng

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