Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter.

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Material type: Text

TextPublication details: London : Business Books, c1975.Description: xvi, 281 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 LOV (Browse shelf(Opens below))	1	Available		0025311

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Includes index.

Bibliography: p. 273-275.

eng

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