Consumer behavior and managerial decision making / Frank R. Kardes.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8342 KAR (Browse shelf(Opens below))	1	Available	special reserve		0058298

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Includes bibliographical references (p. 417-439) and indexes.

eng.

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