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1.
Marketing : contemporary dimensions / Louis E.Boone and David L. Kurtz by
Material type: Text Text
Publication details: Fortworth : The Dryden Press, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOO.

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2.
Contemporary marketing : wired / Louis E. Boone and David L. Kurtz. by Series: The Dryden Press series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOO.

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