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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:
  • 0072536764 (alk. paper)
  • 0071214380 (international : alk. paper)
Subject(s): DDC classification:
  • 659.1 BEL
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode Item holds
Book Mzumbe University Main Campus Library 659.1 BEL (Browse shelf(Opens below)) 1 Available 0066749
Book Mzumbe University Main Campus Library 659.1 BEL (Browse shelf(Opens below)) 2 Available 0060309
Book Mzumbe University Main Campus Library 659.1 BEL (Browse shelf(Opens below)) 3 Available For reference only. 0060308
Total holds: 0

Includes bibliographical references (p. EN1-EN25) and index.

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