Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

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Material type: Text

TextPublication details: New Delhi : PHI Learning, c2008Edition: 5th edDescription: xiii, 754 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 BAT (Browse shelf(Opens below))	1	Available		0060244

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Includes bibliographical references and index

eng.

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