Competitive advantage : creating and sustaining superior performance / Michael E. Porter

By:

Porter, Michael E

Material type: Text

TextPublication details: New York : Free Press ; Collier Macmillan, c1985.Description: xviii, 557 p. : ill. ; 25 cmISBN:

9780743260879

Subject(s):

DDC classification:

658 POR

Summary: Introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658 POR (Browse shelf(Opens below))	1	Available		0059487

Total holds: 0

Introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95

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