The fundamentals and practice of marketing / John Wilmshurst.

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Material type: Text

TextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.802 WIL (Browse shelf(Opens below))	1	Available		0055831

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"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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