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1.
Modern marketing management / Rustom S. Davar, Sohrab R. Davar [and] Nusli R. Davar by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi: Universal Book Stall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAV.

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2.
Integrated marketing communications / David Pickton and Amanda Broderick by
Material type: Text Text
Publication details: London: Pearson Education Ltd., 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PIC.

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