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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

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2.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

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