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61.
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62.
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Principles of marketing / Philip Kotler and Gary Armstrong. by
Edition: 9th ed.
Material type:  Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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63.
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64.
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Business information / M.J.S. Harry. by
Edition: 3rd ed.
Material type: Text
Publication details: New York : Financial Times Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4038 HAR.
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65.
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Marketing management in the 21st Century / Noel Capon, James Mac Hulbert. by
Material type: Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title: - Marketing management in the twenty-first Century
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CAP.
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72.
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Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.
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73.
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Marketing management / Geoff Lancaster and Lester Massingham by
Edition: 3rd ed.
Material type: Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.
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77.
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78.
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