TY  - BOOK
AU  - Zimmerer,Thomas
AU  - Scarborough,Norman M.
TI  - Entrepreneurship and new venture formation
SN  - 0133204170
U1  - 338.04 ZIM 
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Entrepreneurship
KW  - United States
KW  - New business enterprises
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This text focuses on the process of launching a new business venture. It takes students from creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy

UR  - https://www.gbv.de/dms/bowker/toc/9780133204179.pdf
ER  -