Entrepreneurship and new venture formation /
Thomas W. Zimmerer and Norman M. Scarborough.
- Upper Saddle River, N.J. : Prentice Hall, c1996.
- xi, 680 p. : ill. ; 26 cm.
Includes bibliographical references and index.
This text focuses on the process of launching a new business venture. It takes students from creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy.
eng
0133204170
Entrepreneurship--United States. New business enterprises--United States Marketing--United States