Zimmerer, Thomas.

Entrepreneurship and new venture formation / Thomas W. Zimmerer and Norman M. Scarborough. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xi, 680 p. : ill. ; 26 cm.

Includes bibliographical references and index.

This text focuses on the process of launching a new business venture. It takes students from creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy.



eng

0133204170


Entrepreneurship--United States.
New business enterprises--United States
Marketing--United States

338.04 ZIM