Roy Rajeev

Entrepreneurship / Rajeev Roy - New Delhi : Oxford University Press, 2008. - xii, 592 p. ; ill. ; 24 cm.

Includes index.

1. Introduction to Entrepreneurship; 2. Doing Business in India; 3. Entrepreneurial Support; 4. Business Ideas; 5. Buying a Business; 6. Entrepreneurial Finance; 7. Business Plan; 8. Operations; 9. Project Management; 10. Human Resource Management; 11. Entrepreneurial Marketing; 12. New Product Development; 13. Intellectual Property Managament; 14. Networking; 15. E-Business; 16. Growth; 17. Family Business; 18. Exit; 19. Social Responsibility

Entrepreneurship Management is a comprehensive textbook in the Indian context for management students. It is meant to familiarize students with the ground realities of starting and managing their own business. The book has recent research inputs on entrepreneurship.


eng.

9780195695243 TZS 18,000/=


Entrepreneurship
Entreprises Dimension
Technological innovations Economic aspects

338.04 ROY