TY  - BOOK
AU  -  Marsh, J. R.
TI  -  Managing financial services marketing
SN  - 0273028499
U1  - 332.688 MAR 
PY  - 1988///
CY  - London
PB  - Pitman
KW  - Financial institutions--Marketing
KW  - Finance
KW  - Financial institutions
N1  - 
Includes index
ER  -