Marsh, J. R. <br/><br/>
Managing financial services marketing 
/ J. R. Marsh 
 - London :  Pitman,  c1988. 
 - 419 p. :  ill. ;  21 cm. 
<br/><br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0273028499  TZS 36,795.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial institutions--Marketing<br/>Finance<br/>Financial institutions
<br/><br/><label>Dewey Class. No.: </label>332.688 MAR