Mass media 09/10 
/ edited by Joan Gorham 
 - 15th ed. 
 - Boston :  McGraw-Hill Higher Education,   ©2010. 
 - xvi, 191 p. :  ill. ;   28 cm. 
 - Annual editions .
<br/><br/>Preface		iv	<br/>Correlation Guide		x	<br/>Topic Guide		xi	<br/>Internet References		xiv	<br/>	Unit Overview<br/>		xvi	<br/>	UNIT 1 Living with Media<br/>	<br/>	Almost Famous<br/>		3	(5)<br/>	Jason Tanz<br/>	Discovering What Democracy Means<br/>		8	(4)<br/>	Bill Moyers<br/>	Off Course<br/>		12	(6)<br/>	Michael Massing<br/>	Reel to Real: Psychology Goes to the Movies<br/>		18	(3)<br/>	Eric Jaffe<br/>	Are Newspapers Doomed?<br/>		21	(5)<br/>	Joseph Epstein<br/>	Research on the Effects of Media Violence, Media Awareness Network, www.media-awareness.ca, 2008<br/>		26	(4)<br/>	Japan, Ink<br/>		30	(5)<br/>	Daniel H. Pink<br/>	Chica Lit: Multicultural Literature Blurs Borders<br/>		35	(3)<br/>	Marie Loggia-Kee<br/>	Cheap Thrills<br/>		38	(2)<br/>	John Podhoretz<br/>	The Diana/Whore Complex<br/>		40	(3)<br/>	Lakshmi Chaudhry<br/>	The Beauty of Simplicity<br/>		43	(7)<br/>	Linda Tischler<br/>	UNIT 2 Telling Stories<br/>	<br/>	Unit Overview<br/>		48	(2)<br/>	Whatever Happened to Iraq?: How the Media Lost Interest in a Long-running War with No End in Sight<br/>		50	(4)<br/>	Sherry Ricchiardi<br/>	``You Don't Understand Our Audience'': What I Learned about Network Television at Dateline NBC<br/>		54	(6)<br/>	John Hockenberry<br/>	What the Mainstream Media Can Learn from Jon Stewart<br/>		60	(6)<br/>	Rachel Smolkin<br/>	Other Voices<br/>		66	(3)<br/>	Kiera Butler<br/>	Return of the Sob Sisters<br/>		69	(4)<br/>	Stephanie Shapiro<br/>	Climate Change: Now What?<br/>		73	(5)<br/>	Cristine Russell<br/>	Myth-Making in New Orleans<br/>		78	(6)<br/>	Brian Thevenot<br/>	Double Whammy<br/>		84	(8)<br/>	Raquel Christie<br/>	Wonderful Weeklies<br/>		92	(7)<br/>	Julia Cass<br/>	Beyond News<br/>		99	(4)<br/>	Mitchell Stephens<br/>	Rocketboom!<br/>		103	(3)<br/>	Paul Farhi<br/>	Epidemic<br/>		106	(7)<br/>	Trudy Lieberman<br/>	UNIT 3 Players and Guides<br/>	<br/>	Unit Overview<br/>		110	(3)<br/>	Break Up This Band!<br/>		113	(6)<br/>	Ted Turner<br/>	Into the Great Wide Open<br/>		119	(5)<br/>	Jesse Sunenblick<br/>	Why Journalists Are Not Above the Law<br/>		124	(5)<br/>	Gabriel Schoenfeld<br/>	Copyright Jungle<br/>		129	(5)<br/>	Siva Vaidhyanathan<br/>	Distorted Picture<br/>		134	(5)<br/>	Sherry Ricchiardi<br/>	What Would You Do?<br/>		139	(4)<br/>	Daniel Weiss<br/>	Naming Names: Credibility vs. Deportation<br/>		143	(4)<br/>	Lucy Hood<br/>	The Lives of Others<br/>		147	(4)<br/>	Julia Dahl<br/>	The Shame Game<br/>		151	(7)<br/>	Douglas McCollam<br/>	UNIT 4 A Word from Our Sponsor<br/>	<br/>	Unit Overview<br/>		156	(2)<br/>	Generation MySpace Is Getting Fed Up<br/>		158	(2)<br/>	Spencer E. Ante<br/>	Catherine Holahan<br/>	The Massless Media<br/>		160	(4)<br/>	William Powers<br/>	The Hollywood Treatment<br/>		164	(3)<br/>	Frank Rose<br/>	Girl Power<br/>		167	(5)<br/>	Chuck Salter<br/>	Online Salvation?<br/>		172	(4)<br/>	Paul Farhi<br/>	Home Free<br/>		176	(5)<br/>	Lori Robertson<br/>	A Fading Taboo<br/>		181	(3)<br/>	Donna Shaw<br/>	Nonprofit News<br/>		184	(6)<br/>	Carol Guensburg<br/>Test-Your-Knowledge Form		190	(1)<br/>Article Rating Form		191	 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780078127762  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23 ANN