Tellis, Gerald J. <br/><br/>
Effective advertising :  understanding when, how and why advertising works/ 
Gerald J.Tellis 
 - New DElhi :  Response books,  c2006 
 - v, 201 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>8178293706  TZS 92240.5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 TEL