TY  - BOOK
AU  - Coughlan, Anne T. 
AU  - Anderson, Erin 
AU  - Stern, Louis W. 
AU  - El-Ansary, Adel I. 
TI  -  Marketing channels
SN  - 8120320697
U1  - 658.87 MAK 
PY  - 2002///
CY  - New Delhi : 
PB  - Prentice Hall of India, 
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -