TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Singh Raghuvir 
TI  - Advertising planning and imlementation
SN  - 9788120329737
U1  - 659.1 SHA 
PY  - 2006///
CY  - New Delhi
PB  - Prentice - hall of India
KW  - Advetising
KW  - Marketing
ER  -