Sharma, Sangeeta <br/><br/>
Advertising planning and imlementation / 
Sangeeta Sharma and Raghuvir Singh 
 - New Delhi :  Prentice - hall of India ,  c2006. 
 - xviii , 478 p . :  ill ,   23 cm. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120329737  TZS 17,180.71 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advetising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 SHA