TY  - BOOK
AU  - Sissors Jack Zanville
AU  - Petray,E.Reynold
TI  - Advertising media planning
SN  - 0872510174
U1  - 659.1 SIS 
PY  - 1976///
CY  - Chicago
PB  - Crain Books
KW  - Advertising media planning
N1  - Includes bibliographies and index
ER  -