Sissors Jack Zanville, <br/><br/>
Advertising media planning / 
Jack Z. Sissors and E. Reynold Petray. 
 - Chicago :  Crain Books,  c1976. 
 - ix, 341 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0872510174  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.1 SIS