Rossiter, John R. <br/><br/>
Advertising communications & promotion management / 
 Advertising communications and promotion management 
John R. Rossiter and Larry Percy. 
 - 2nd ed. 
 - New York :  McGraw-Hill Companies,  c1997. 
 - xvi, 640 p. ;  ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>007053943X  TZS 30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1 ROS