Baier, Martin. <br/><br/>
Elements of direct marketing / 
Martin Baier. 
 - New York :  McGraw-Hill,  c1983. 
 - xix, 389 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0070029865  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84 BAI