TY  - BOOK
AU  - Cutlip,Scott M.
AU  - Center,Allen H.
AU  - Broom,Glen M.
TI  - Effective public relations
SN  - 0132450771
U1  - 659.2 CUT 
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Public relations
N1  - Includes bibliographies and index
N2  - Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program
UR  - https://www.gbv.de/dms/bowker/toc/9780132450775.pdf
UR  - https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz017660408inh.htm
ER  -