International marketing /
Philip R. Cateora and John L. Graham.
- 12th ed.
- Boston : McGraw-Hill/Irwin, c2005.
- xxxiii, 697 p. : col. ill. ; 29 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
Export marketing International business enterprises\