Berman, Barry  <br/><br/>
Retail management :   a strategic approach 
/ Barry Berman, Joel R. Evans 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  ©2007. 
 - xxii, 682 p. :   col. ill., col. maps ;   29 cm. 
<br/><br/>Includes indexes 
<br/><br/><br/>1. An introduction to retailing<br/>2. Building and sustaining relationships in retailing<br/>3. Strategic planning in retailing<br/>4. Retail institutions by ownership<br/>5. Retail institutions by store-based strategy mix<br/>6. Web, nonstore-based, and other forms of nontraditional retailing<br/>7. Identifying and understanding consumers<br/>8. Information gathering and processing in retailing<br/>9. Trading-area analysis<br/>10. Site selection<br/>11. Retail organization and human resource management<br/>12. Operations management : financial dimensions<br/>13. Operations management : operational dimensions<br/>14. Developing merchandise plans<br/>15. Implementing merchandise plans<br/>16. Financial merchandise management<br/>17. Pricing in retailing<br/>18. Establishing and maintaining a retail image<br/>19. Promotional strategy<br/>20. Integrating and controlling the retail strategy<br/>App. A. Careers in retailing<br/>App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)<br/> 
<br/><br/> Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0131870165  TZS 91,231.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade management
<br/><br/><label>Dewey Class. No.: </label>658.87 BER