Bearden, William O., <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c2004. 
 - xl, 596 p. :  col. ill.  ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0072539097  TZS 8,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA