TY  - BOOK
AU  - Morden Anthony R 
TI  - Elements of marketing
SN  -  781858050213
U1  - 658. MOR 
PY  - 1993///
CY  - London
PB  -  DP publications ltd
KW  - Marketing
KW  - Marketing mix
KW  - Market research
KW  - Consumer behaviour
N1  - Includes index
ER  -