Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1994. 
 - xxvi, 801 p. :  ill. ;  28 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0137228511  TZS 12000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT