Kotler, Philip Marketing management / Philip Kotler - 12th.ed - New Delhi : Prentice-Hall of India., c2005 - xxxvii,120 p.: ill.(some col.) 30cm Includes index eng ISBN: 9788120327993 TZs.13542.27 Subjects--Topical Terms: Importance of marketingScope of marketing Dewey Class. No.: 658.8 KOT